Brendon Burchard Strategy Video

Posted on May 18, 2011 by admin

Brendon Burchard 3rd and final video for his Total Product Blueprint focuses on Strategy. You will learn

*5 secrets for creating HIGH-VALUE content and products
*7 must-know strategies for EACH MONTH of your marketing
*10 common online marketing questions answered so you can move ahead now.

brendon burchard total product blueprint“Click To Start Video”

http://www.totalproductblueprint.com/strategy

Brendon gives us the “5 Secrets for Creating Valuable Content and Products.” These are the five things a customer is looking for in your product:
1. Strategy — Where does this fit and where will it take me?
2. Synthesis — Understanding and Reporting on what’s going on in the “industry”
3. Structure — What’s the outline of what his is about?
4. Simplicity — Boiling things down into digestible and learnable chunks
5. Step-by-Step — The tactical things you need to do to achieve a result

From there, Brendon goes right into the “3 Levels of Training” you can do with someone. Those are:
1. Tactical — How to do things
2. Transformational — Here’s how to BE and reach your potential
3. Transcendental — Trying to attain a higher purpose

The most important point in this new video is the importance of having a Marketing Strategy. Brendon tells people that they should sit down and plan out their next twelve months of promotional campaigns so that they can grow their business and so that they can have the focus to help ensure their customers grow with them.

Having gone through the scheduling aspect, Brendon talks about his Marketing Strategy campaign formula and focus points:
The formula is: VVV$US/DSDV
That stands for “Value, Value, Value, $ell, Upsell/Downsell, Deliver, Value
Customer — What are their needs and how can I get them to grow with me?
Distinction — How can I be different in a valuable way?
Value — Where can I add value?
Products/Promotions — How do these tie in with where I’m going?
Partners — Do I have the right partners to help me?
Sales Psychology — Do I understand how to sell to my audience?

Brendon moves into a list of the top 10 questions people ask him.
1. What do I teach?
2. What if I have No Results?
3. What if I don’t have an email list?
4. What if I don’t have JV Partners?
5. What if I’m not a marketer?
6. Can I do this outside the Internet Marketing niche?
7. Can I only do information products?
8. What if I’m not famous?
9. What do I do first?
10. How can you help me?

For the question about “physical products vs information products” Brendon invites his friend Ryan Grepper out to talk about creating physical products. What Brendon reveals is that Ryan Grepper has created a course called the “Inventor’s Blueprint” which sells for about $1000 and it will be included as part of the Total Product Blueprint! This course focuses on how to create physical products, not just information products.

Brendon Burchard says the intent for Total Product Blueprint is to help teach you how to create things of high quality, that are valuable, that have lasting impact and it is also meant to teach you how to market them so you can make an income from your knowledge and get your message out in a bigger way.

“Click Here To Watch The Video”

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Brendon Burchard Marketing Video

Posted on May 13, 2011 by admin

Brendon Burchard just released a new video on how to market products. Upon watching the video, you will learn

1. How to monetize and market your knowledge (packaging it isn’t as hard as you think)
2. SEVEN web pages you MUST have online NOW to sell your products and programs
3. Six reasons people DON’T BUY from you (and what to do about it now)

Watch VIP Access Video here:

“Click Button Above To Watch Video”

http://www.totalproductblueprint.com/marketing

In this new video, Brendon focus on marketing. He begins by talking about the seven webpages you need to sell things online. These seven pages are:
1. An opt-in page: somewhere to put people on your mailing list
2. Value Pages: the page where you deliver the valuable content you promised them for opting in (usually during a launch people have three or four value pages)
3. Sales Page: the only thing to do on this page is to hear the pitch and click “Add to Cart”
4. Checkout Page: the place where the customer puts their credit card details
5. Upsell/Downsell Page: offering the customer something extra during the purchase cycle
6. Thank You Page: the page to show your gratitude for their purchase
7. Feeder Pages: These are the pages and sites that drive traffic to your Opt-In page and these could be your own website, Facebook pages, partner sites, etc. The idea behind these pages is to get someone into your sales funnel.

The final part of the video is where Brendon explains that you could do all of those seven pages above and still not sell anything.
This is where Brendon gives you his “6 Reasons Why People Don’t Buy?
1. They don’t understand what you are selling
2. They don’t want or value what you’re offering
3. They don’t believe what you’re telling them
4. They don’t believe they’ll achieve the outcome
5. They don’t believe they can afford it
6. They don’t want it now!

As Brendon explains, all six of these things can be overcome by good marketing and product positioning. In the full Total Product Blueprint course, Brendon will teach you how to overcome these problems.

==> Click Here To Watch The VIP Video <==

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Brendon Burchard 12 Products Video On Information Marketing

Posted on May 10, 2011 by admin

According to Brendon Burchard,

“Information marketing is a mystery to a lot of people. But when you discover there are only 12 kinds of products and programs you can create, it’s not so intimidating and you can finally tackle them to start making money and sharing your message.” Brendon Burchard just released a video on this, and it’s here:

12 Products Video

http://www.totalproductblueprint.com/12products/

Brendon really breaks it down, and explains the outline, process and MATH for creating a business with each product.

You’ll learn:

* The ‘Create Anything’ outline & script for creating your products * 12 simple-to-create products & programs that bring in recurring revenue

* The MATH for how you can creating a business with EACH of these products

* How you can win $1,200 just for posting a video of your story & advice This all sounds high-strung, but the video nails it. It’s not hype; it’s a 50-minute training video!

Brendon is a #1 New York Times best-selling author, and he is sharing his strategies. (This was before he was famous, back when he was broke and starting out. The path to wealth is clearly product creation). At some point, every “guru” or expert decides to monetize their knowledge via products and programs. The challenge is that our community often focuses so much on generic marketing strategies that few people really know exactly how to create AND market highly lucrative products.

Here are the 12 ways according to Burchard:

1. ebooks/books/instructor guides
2. audio programs
3. teleseminars
4. DVDs
5. subscription/membership
6. webinars
7. tools and templates
8. seminars/live events
9. speaking
10. online courses
11. coaching and consulting
12. mastermind programs

Brendon Burchard advises to be in a position of expert and leader, when creating and marketing products and services. His training put it in a framework for students to follow.

Sidenote for study: Jay Conrad Levinson, Founder of the best-selling Guerrilla Marketing series of books and information products once mentioned that there are 52 Different Kinds of Information Products. He said:

“Someone once asked me how much I made for my first ‘Guerrilla Marketing’ book. The answer I gave was $10 million. The book itself only paid me about $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide open doors resulted in the remaining $9,965,000.”

The 52 in his list:

  1. Books Published or Self-Published
  2. E-Books Including how to distribute
  3. Audio Books Not just a reading of your book, but original content in audio form
  4. Audio Programs More than one cassette or CD, typically in a vinyl audio album
  5. Single Audio Cassettes Used both as products and as marketing tools
  6. Video Trainings An easy way to deliver the same content at a higher price
  7. Multi-Media Programs Audio / Video / CD / Printed materials sold together as a program
  8. Workbooks Individual, standalone training tool not part of other products
  9. Coaching Programs Provided by you or by others under your direction
  10. Mentoring & Apprenticeship Programs Offering one-on-one advice + group training to protégés
  11. Keynote Speaking Delivering motivation and inspiration to thousands from the platform
  12. Breakout Sessions Delivering content and recruiting new customers at industry events
  13. Speaking Representing Your Employer Delivering product information at industry events
  14. Public Seminars Used to upsell attendees into higher priced programs
  15. Train-the-Trainer Programs Teaching others to present your material and use your products
  16. Corporate Training Programs Your material licensed for use on a company-wide basis
  17. Presenter at Large Events One of several presenters masterfully selling from the platform
  18. Boot Camps Intensive weekend trainings by you and your hand-picked experts
  19. Teleboot Camps Same intensive content delivered by phone over several weeks
  20. Hourly Consulting Packages that boost your hourly rate and image in the industry
  21. Long-Term Consulting Contracts Consulting to meet a long-term goal for major corporations
  22. Subscription Consulting Ongoing consulting for a monthly or annual fee
  23. Spokesperson Contracts Your reputation and expertise utilized to sell products & services
  24. Licensing Your products, services and content distributed by others under your name or theirs
  25. Infommerical Product Product designed to sell on the radio or via television infomercials
  26. Home-Study Courses Multi-media product format designed to be a complete system in a box
  27. Teleseminars Seminars conducted via one or more group telephone conference calls
  28. Weekend Retreats Typically self-help or personal-growth weekends delivered to foster change
  29. Subscription Audio Cassette Series Your subscribers receive monthly tapes or CDs for a fee
  30. Newsletters Printed or electronic, free or for profit
  31. E-zines Monthly or semi-monthly communications, either for free or paid subscriptions
  32. Radio or Television Show Everything from short segments to syndicated radio shows to TV specials
  33. Philanthropic Foundation As an outlet for your message or for other causes
  34. Media Expert Providing regular content to news organizations
  35. Syndicated Column Your articles appearing regularly in periodicals
  36. Private-Label Magazine Magazine with your name and title, but produced by others for your use
  37. Ghostwriting & Co-Authoring Writing for others with cover credit or not
  38. Branded Retail Products Hard and soft goods produced for retail consumers with your logo or name
  39. Mini-Books Smaller versions of your book with cut-down content used as premiums
  40. Rights — Yours Foreign, serial, broadcast, syndication and derivative product rights
  41. Rights — Other People’s Acquiring and re-selling other experts’ products and content
  42. Special Reports & White Papers High-priced information on a specific business topic
  43. CD-ROM / DVD Training Typically sold for use as a training tool, but can be used for marketing, too
  44. Counseling Services Usually one-on-one, personal growth counseling
  45. Adult Professional Education (Continuing Education Units) For industry associations or for consumers through local seminar companies
  46. Compiled Reference Guides Directories and other compilations on useful forms, resources and material
  47. Software Your own or templates designed for use with off-the-shelf applications
  48. Trade Association Operated by you to assist a specific industry group Industry Conventions &
  49. Trade Shows With revenues from workshops and trade show booths
  50. Agenting & Arbitrage Representing others in deals and profiting on the margins
  51. Business-Building & Practice-Building Systems Materials developed to help others increase revenue
  52. Seminar Company Workshops Your material developed and licensed for presentation by others at public seminars

Brendon Burchard simplified version of 12 only can be found here:

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Brendon Burchard Latest Course “Total Product Blueprint”

Posted on April 13, 2011 by admin

Brendon Burchard will be releasing his latest course called “Total Product Blueprint” in May 2011. It’s a comprehensive course on how to CREATE products AND how to MARKET them. Most online entrepreneurs are curious and always wanted to know how to create their own products, and the marketing aspects. Brendon will cover this 2 topics in his new course.

Brendon shares on how to give advice, and position yourself as a “Guru”

According to Brendon, there are only 12 ways we can really create as experts/gurus/infopreneurs. More details to be released later.

In Total Product Blueprint, Brendon will be teaching what those 12 are, providing outlines/scripts/samples for creating each, and share the ONE and only marketing strategy and campaign he like to use to market them. According to Brendon, this is a tactical course, and the offer is AMAZING, including bonuses to many of his most expensive training programs.

Schedule of Total Product Blueprint Videos training as follow:

Video #1 called “12products” release on May 10th
Video #2 called “marketing” release on May 13th
Video #3 called “strategy” release on May 16th
Total Product Blueprint Teleseminar/Webinar on May 18th
Launch of Total Product Blueprint on May 19th

Update** See His 12products video here:

Price of Total Product Blueprint is 1 Payment of $1,997 or 4 Installments of $597.00.

To Buy Total Product Blueprint, Click The Button Below:

Buy Total Product Blueprint

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